Equipment prices have risen sharply in recent years and many farmers have and will find it increasingly difficult to finance them. This is already true for young farmers who are often heavily indebted, but this also raises the fundamental question of the ability of agricultural companies to have access to high-performance equipment in order to maintain the competitiveness of French agricultural production.

This particularly impacts medium-sized companies because higher-priced equipment actually means increasing the size of farms in order to be able to make them profitable. Indeed, only agricultural enterprises that "saturate" their investments can survive in the current economic context. Economic studies show that farms are often over-equipped and that some materials are only used for a few weeks or even a few days a year.

On the basis of these observations, CoFarming is certainly the answer allowing farmers to pool (with the help of the Internet) at best their investments in order to benefit from efficient equipment but by minimizing the profitability of the farms.

In short, WeFarmup.com is a new solution with the power of the Internet to expand the perimeter between farmers, some of whom own unused equipment while others, sometimes only 20 km from them, have need these same machines for a few days.